I don’t have time for social media.
Who cares what I had for breakfast?
Twitter seems so childish.
I actually said a few things like this once myself. I didn’t understand the value of social media. I also didn’t know how to use social media strategically.
Buffer fixed that.
Here are 5 Basic Tips on how to manage your social media presence using Buffer.
1) Schedule Posts
Buffer picks the best times to post. It also allows you to schedule your posts.
You don’t have to be on social media all the time. I mean that. You can schedule your posts and check Facebook, Twitter, and LinkedIn once a day.
2) Shorten Links
Buffer automatically shortens your links you share. This keeps the link from taking up too much space.
3) Measure Effectiveness
The basic metrics help the user to assess effectiveness (Buffer’s business analytics are much better). If you post without evaluating, you will end up spending far too much time with little result.
Take a look at which posts are getting the most retweets and largest audience. Then ask what common threads you see between those posts.
4) Order and Reorder Posts
When using Buffer you can schedule your tweets. Then Buffer allows you to easily reorder them by dragging and dropping them. You can also delete, edit, or change the exact time you want the post to go live.
5) Use a Free Tool First
Buffer is free for up to three social media accounts (ie one Facebook, one Twitter, and one LinkedIn). You can also put up to ten posts in the queue without upgrading.
If you need to upgrade, you can do so with a small fee which allows you to have up to 12 accounts and unlimited posts in the queue (You could easily begin scheduling a month out or more)
Which of these do you think helps users the most? What other functionality on Buffer do you recommend?
Leave a comment below with your ideas.